Call Me Cheeky 1.38

The first time I got married, it was 100 degrees in Las Vegas.

The second time, it was on our deck overlooking the ocean and super muggy out. The third time was in desert heat of an Okanagan summer.

Events where I prayed my deodorant would last.

Back then, I wore the strongest, most toxic deodorants available. What can you do when you're a stinky bitch? You carry a stick in your bag. Everywhere you go. And you do a lot of sniff checks, quickly, when no one's looking. Right?

When a friend - full of life and laughter - died from cancer.

One of my best friends, always laughing and seeing the brightest side of life, died at age 44. It scared me because I thought if someone that full of life, with such a positive attitude could die like that, anyone can. Including me, the eternal optimist.

Suddenly I needed to take control of the things I could. Not crazy like a saint... cause ya' know, sometimes you just need to indulge. (Wine. Haagen Dazs. Wild girls-only vacations. What happens in Vegas...) But it was time to eliminate the real poisons.

Then I realized, hey! I've been making natural skin care for years, why can't I create a natural deodorant formula that works?

And so I did! And it worked! I mean really worked...

No more pushing toxic chemicals into my freshly shaved armpits every day.

All day I get hot flashes that set me on fire. I hike steep mountains in the heat. I have meetings where I can't escape for fresh air (awkward flushed face)... and by the next morning, I still don't stink!

It was SO nice to finally be fresh all day long AND overnight, that I thought I have to sell this. There must be other people like me.
And guess what? It turned out to be my biggest seller.

Then during a business retreat in Costa Rica, a woman named Tennile heard my story and thought I should name it accordingly. Brilliant! (Thank you Tennile, love you for this.)

And that's how Stinky Bitch was born : )