Canadian Fitness Professionals Inc. (canfitpro) 4.71

Company Background:

canfitpro was founded in 1993 as a voice for all fitness professionals. Establishing itself as a member-driven education company, canfitpro hosted a conference and trade show for fitness professionals in London, Ontario.

In 1996, after three successful years in London, the conference was relocated to Toronto, where it grew rapidly, offering an increasingly diverse curriculum and larger trade show. With breakout sessions for all types of fitness professionals connected to the industry, the conference delegate base grew year over year.

Appealing to an ever broader market of allied health professionals, by 1998 the growth of the company necessitated that the conference be moved to the Metro Toronto Convention Centre, Canada’s largest convention centre. That same year, canfitpro’s Certification department was launched offering affordable, accessible certification for personal trainers and group fitness instructors.

In the years since, canfitpro has continued to grow, with almost 85,000 members across Canada and over 25 countries. Now offering multiple certification designations, canfitpro has grown to not only be the largest provider of education in the Canadian fitness industry, but combined with its conference and trade show, has acquired the reputation as being one of the top fitness organizations in the world.

Company Future:

With a foundation of proven success and a model of accessibility in the area of fitness education, canfitpro plans ahead to a future where it will expand its offerings beyond the fitness professional, to service the fitness education needs of all.

By building on the strength of its current programs and introducing new programs to serve the industry, canfitpro will continue to pride itself on being both sensitive to its membership as well as helping shape the direction in which the industry as a whole grows.

Through the efforts of all of canfitpro’s stakeholders, canfitpro will continue to be a world leader in the combined certification and continuing education of fitness instructors, personal trainers, allied health professionals, and fitness consumers.